Finally, support that's made for you

One gentle message each day - shaped around your baby, your personality, values and your circumstances.

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PARENTHOOD FEELS EASIER HERE

One calm message each day
Personalised guidance from 30 days before birth to your child’s second birthday.
Tailored to your baby and your world
Each note adapts to your baby’s age, your parenting style, your home setup, your sensitivities, your tone preference, and what you need right now.
Gentle, practical support that fits your day
Ideas to bring connection, calm, or a little more ease, plus trusted links for when you want to explore more.
Just one thing to take in
No scrolling, no pressure. A small daily moment that actually helps.
Just Ask - for your unique insight
If something feels heavy for you in the moment, just reply with your thoughts to ANY daily message and receive a unique personalised insight.

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DESIGNED FOR REAL PARENTHOOD

Made Just For You

Each note adapts to your baby’s stage, your sensitivities, and your parenting style.

One Thing A Day

No pressure, no long reads, just one focused, friendly message you can absorb in under a minute.

Calm Trusted Voice

Created by parenting writers, shaped with empathy, and grounded in trusted research.

Because Every Family Is Different

No two babies or parents are the same, each brings their own values, emotions, and circumstances. That’s why every Nurture Days message is shaped for your circumstances, not just your baby’s age.

Tailored To You

Each daily note is personalised from what you share during onboarding, your baby’s stage, your role and family / work setup, siblings, sensitivities, tone preference, and daily rhythm. Together, this helps us create support that feels right for you

Support That Fits Real Life

Whether you’re solo parenting, sharing the load, recovering from birth, returning to work, or riding big feelings, your notes reflect that reality.

This isn’t mass content, it’s grounded, respectful support that grows with you and meets you where you are, not where anyone else thinks you should be.

Same Insight, Different Journeys

Parenting journeys aren’t the same. The examples below show how a DAY FIVE message is adapted for different situations, from a single mother recovering from birth to a working partner supporting at home. Personalisation makes each message feel truly meant for you.

Charlotte

Single mother at home with her first baby, recovering from a caesarean birth and taking the lead as primary caregiver, seeking gentle, emotionally supportive guidance.

9:41 100%

Good Morning Charlotte

Honouring Your Body's Work

It is completely natural to feel a pull towards "getting back to normal". So much around you seems to expect it. But recovery from birth is not a race. Especially following a caesarean section, your body deserves time, compassion and care.

Even though you’re looking after your baby full-time, your body is still doing major behind-the-scenes work. The soreness, bleeding, and emotional waves can take you by surprise. That is not a sign that something is wrong. It just means your body and mind are recalibrating after a hugely significant event.

You brought your baby into the world through major surgery. That is no small thing. The strength it took may not be visible to others, but it lives in every movement you make. There might be moments when tears come suddenly or when you feel caught between exhaustion and joy. Both feelings are valid.

Healing does not look the same for every mother. Try not to measure yourself by an invisible standard. You do not owe anyone a "bounce back".

Be kind to the body that carried you through pregnancy and into motherhood. You would not ask a wound to disappear overnight. Your recovery deserves just as much understanding.

You’re doing better than you think Charlotte!

Today’s Action Points

🪑 If sitting is painful or uncomfortable, try using a cushion or folded towel on one side. Small shifts in pressure can make a big difference in how you feel.

🛏️ Let yourself rest, even if it is only for five or ten minutes during the day. A brief lie-down can help your body recharge in quiet, powerful ways.

🪞 Look for one sign of healing today. It might be a deeper breath, less swelling, or even standing up a little easier. Name it to yourself. It matters.

Karl

Partner and supportive caregiver, parenting twins, living with the mother while working full time away from home, looking for guidance in a friendly, down-to-earth tone.

9:41 100%

Good Evening Karl

There’s No ‘Back to Normal’ With Twins. Only a New Kind of Brilliant Chaos

It’s easy to feel the pressure to get everything back to “how it was” before. You’ve probably heard people talk about routines and bouncing back like it’s all just a matter of willpower. But having twins is a whole other level of life shift. It’s less about going back, more about finding steady footing in a brand new world.

Your partner’s body is doing all sorts of recovery work behind the scenes. And while you're not the one physically healing, your role in making space for that recovery is massive. She’s likely feeling sore, stitched, tender, and completely wiped. And underneath all that, her hormones are on a bit of a rollercoaster. There might be sudden tears or exhaustion that hits out of nowhere. That doesn’t mean anything’s gone wrong. It just means her body is doing its thing.

Your job? Be the calm amongst the mess. Help where you can. Be the listener. Keep an eye on the little wins she might miss. One day, you’ll both look back and realise how much strength it took just to get through a Tuesday.

You’re not expected to fix everything. But how you support, notice, and care, that counts just as much.

You’re doing better than you think.

Today’s Action Points

🧺 Take on something that gets overlooked easily, like emptying the laundry basket or folding baby clothes. Clears the space and clears a bit of stress.

🛋️ If your partner looks too tired to move, suggest they put their feet up while you handle nappy duty or settle one of the babies.

📦 Keep a small mental list of signs your partner might be struggling. Even things like a quiet sigh or skipped lunch can matter. Checking in gently can go a long way.

Need Support Now? Hit Reply!

We call it Just Ask. Fast, support when something's on your mind.

Learn More

How Just Ask Works

When something’s on your mind and today’s note doesn’t quite cover it, you can request a personalised insight, crafted specifically for what you’re facing right now.

Share a brief thought or question, and shortly after, you’ll receive a calm, focused insight to help you move forward with clarity.

No searching. No logging in. Just a quick message, and real help, right when you need it.

Less Than Netflix. More Helpful.

Nurture Days costs less than a basic Netflix subscription…

…and instead of suggesting true crime documentaries at 2am, we send you one thoughtful parenting note each day, based on your baby, your values, and your style.

Built by Parents. Backed by Research

This isn’t theory. Nurture Days was developed by parents, including our co-founder, a ex registered nurse and mum of three, who’s spent years supporting families on the front lines and living the emotional weight of new parenthood herself.

We know the fog, the second-guessing, the quiet hope that someone will say, “you’re doing okay.”

Every message is shaped by real parenting life and grounded in research. Written with care. Sent with heart.

SUPPORT YOU CAN TRUST, FROM PEOPLE WHO UNDERSTAND

Family playing with colorful toys on a couch in a bright living room.

Created by Parents, Not Marketers

Every message is written with empathy, because we've lived it, the sleepless nights, the endless questions, and the deep desire to get it right.

Guided by a Nurse’s Eye, Shaped by Experience

Our co-founder brings her professional healthcare background into every tip, ensuring it's grounded, practical, and sensitive.

Explore further, when you're ready

Want to go deeper? Each message includes optional links to trusted sources like the NHS, AAP, or parenting educators, so you can explore further, confidently.

How The Journey Unfolds

Parenting a young child isn’t one journey, it’s a dozen overlapping ones.

That’s why we’ve created daily support that grows with you, from your first days together to your preschool send-off.

Each note is grounded in development, shaped by lived experience, and delivered in a tone that feels like your kindest, most practical friend.

Year One

We begin 30 days before birth, with guidance that calms, centres, and prepares you emotionally for what’s ahead. Then, through the first 12 months, we’re right there as you navigate the fourth trimester fog, new rhythms, sleep questions, feeding shifts, crawling chaos, and those big first-year leaps.

Expect daily notes on bonding, sensory play, realistic routines, and building confidence, one moment at a time.

Year Two

Your baby becomes a toddler, full of opinions, energy, and emotions they can’t always name. This year is packed with first words, defiance, solo play, tantrums, and growing independence.

We’ll help you stay steady through boundary setting, social development, language bursts, and the emotional rollercoaster that is toddlerhood.

Because this stage isn’t just noisy, it’s foundational.

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Your Subscription Helps Support UK Parents

At Nurture Days, we believe every parent deserves calm, dependable support, not just from us, but from the wider community too. That’s why we donate a portion of all subscription income to UK charities that champion parents’ wellbeing such as NCT and PANDAS Foundation.

When you join Nurture Days, you’re not only supporting your own journey, you’re helping strengthen the support available to families across the UK.

Start Your Journey

A Meaningful Gift for New Parents

You can gift Nurture Days to someone you love, perfect for baby showers, expectant parents or anyone navigating the early weeks. A gift certificate can be issued instantly for printing, or emailed to the recipient on a date you choose.

Gift Now

FAQ's

Is this just another parenting newsletter?

No. Nurture Days is not a newsletter. It’s a personalised, one-note-a-day experience tailored to your baby’s age and your preferences, emotionally supportive, grounded in science, and delivered with empathy. No generic tips. No fluff.

How is this different from parenting books or blogs?

Parenting books are great, but they don’t show up exactly when you need them. Nurture Days sends just one relevant, perfectly-timed note each day. No chapters to find. No scrolling required. Just the right thought at the right time.

Why do you ask for details like my baby’s age or personal preferences?

Because every parent, and every baby, is different. By understanding a few basics (like your baby’s age, sensitivities, or parenting preferences), we can shape each message to feel more relevant, more respectful, and more you.

No spam. No profiling. Just better support, made personal.

Do I really need this if I already follow parenting accounts or Google a lot?

We totally get it, but more information doesn’t always bring more clarity. In fact, it often adds confusion or comparison stress. Nurture Days cuts through the noise with calm, stage-matched notes that meet you where you are, one day at a time.

Does this support me too, or just focus on the baby?

Both. Every message is written with you in mind, not just as a parent, but as a person navigating something big. Your wellbeing, emotions, and needs matter just as much as your child’s development.

Is it just for first-time parents?

While Nurture Days is especially supportive for first-time parents, many second, or third-time parents also love the reassurance, daily rhythm, and emotional support it offers.

Can I change my personalisation preferences?

Yes, absolutely.

Your parenting journey will evolve, and we’re built to evolve with you. Whether you want to adjust your tone preferences, skip certain topics (like breastfeeding or sleep training), or update your baby’s due date with its actual birth date you can make changes at any time.

When do the messages begin?

Your messages will begin either:

30 days before your due date, or within 24 hours of sign-up if you’re already beyond that point.

We’ll use the date you give us to personalise your journey, whether you’re still waiting for baby, in the thick of newborn life, or further along. From your first message onward, every note will feel timely, calm, and relevant to your stage.

Is there an app I have to download?

No app. No logins. No notifications. Just one helpful message a day, delivered straight to your inbox. That’s it.

Is there a refund policy if it’s not right for me?

Yes, absolutely.

Yes. If Nurture Days doesn’t feel like the right fit, just let us know within the first 14 days of your subscription and we’ll issue a full refund, no questions, no guilt.

We want you to feel supported, not stuck.