What You'll Get
Each day, from 30 days before birth to your child’s second birthday, Nurture Days sends one calm, personalised message, shaped around your baby’s age, your parenting style, and what you’ve told us matters to you.
Every message is uniquely tailored based on your onboarding answers, including your emotional tone preferences, sensitivities, work setup, and who’s parenting with you.
Below is an example of what a daily Nurture Note looks like.
Personal Greeting
Each message begins with a friendly, human opening, using your name and matching the tone you selected at sign-up (gentle, practical, uplifting, etc.). It’s written to feel like something for you, not at you.
Today’s Insight
This short note speaks to where you are on the journey, offering perspective, encouragement, and a sense of steadiness. It’s based on your baby’s age, your role as a parent, and any preferences you’ve shared. Some days it might feel emotional. Other days, it’s more reflective or reassuring. Every message is written with care and backed by developmental research.
Action Points
These are gentle, manageable suggestions you can try today, not tasks, but nudges. They help build rhythm, connection, or relief in your day. Suggestions are selected and adapted based on your context: for example, whether you're home full-time, working, solo parenting, or sharing duties.
Read More
We include optional links to trusted resources, like the NHS, AAP, and parenting educators, for when you feel ready to explore deeper. If you’ve chosen to exclude certain topics during onboarding (e.g., feeding, sleep training), your messages will reflect that.
Closing Words
Every note closes with encouragement. Not hype, not pressure, just a quiet reminder that you’re doing better than you think, and you’re not in this alone.