Annual Plans
Parenthood feels easier here
One calm message each day, personalised from 30 days before birth to your child’s third birthday.
Gentle, practical support shaped around your baby’s age, your parenting style, your home setup, your sensitivities, and your daily rhythm, so you always get just one helpful thing to take in.
Made just for you
Each note adapts to your baby’s stage, your sensitivities, and your parenting style, not just a generic age range.
One thing a day
No pressure, no long reads, just one focused, friendly message you can absorb in under a minute.
Calm, trusted voice
Created by parents, guided by a nurse’s eye, shaped with empathy, grounded in trusted research.
What you receive with Nurture Days
Nurture Days is a personalised, one-note-a-day experience, not a newsletter, not another parenting feed to scroll. Each day you’ll receive:
- A warm, grounding message that meets you where you are emotionally today.
- A stage-matched insight based on your baby’s exact age, shaped around your circumstances.
- Realistic actions you can actually use in real life, there and then.
- Further links to trusted sources like the NHS, AAP, or parenting educators when you want to explore further.
No app. No logins. No notifications to manage. Just one note each day, delivered straight to your inbox.
Ready to see how it would look for your family? Start your personalisation here.
Tailored to your baby and your world
No two babies or families are the same. Each Nurture Days message is shaped for your circumstances, not just your baby’s age. We do this using Careframe™, our proprietary empathetic personalisation engine.
During onboarding, you share a few gentle details, your baby’s date of birth or due date, your role, work and home setup, whether there are siblings, your sensitivities, and your preferred tone. Together, these help us create support that feels respectful, relevant, and like it was written with your life in mind.
Learn more about how Careframe™ works here.
Tailored to you
Your daily note adapts from what you share: baby’s stage, your role and family/work setup, siblings, sensitivities, tone preference, and daily rhythm.
Support that fits real life
Whether you’re solo parenting, sharing the load, recovering from birth, returning to work, or riding big feelings, your notes reflect that reality, not a tidy, idealised version of parenting.
Same insight, different journeys
The same “Day 5” idea is expressed differently for a recovering single mum, a partner working full-time, or parents of twins, making each message feel truly meant for you.
Need support now? Just Ask.
Sometimes today’s note doesn’t quite cover what’s weighing on your mind. That’s where Just Ask comes in.
If something feels heavy, simply hit reply to any daily message and share a brief thought or question. Shortly afterwards, you’ll receive a unique personalised insight crafted specifically for what you’re facing right now.
No searching. No logging in. Just a quick message, and real help, right when you need it.
Learn more about Just Ask here.
Start your Nurture Days journey
How the journey unfolds
Parenting a young child isn’t one journey, it’s a dozen overlapping ones. That’s why Nurture Days grows with you, from those blurry first days together to your preschool send-off.
Year One
We begin 30 days before birth, with guidance that calms and prepares you emotionally. Through the first 12 months we stay with you in the fourth trimester fog, new rhythms, sleep questions, feeding shifts, crawling chaos, and big first-year leaps. Expect daily notes on bonding, sensory play, realistic routines, and building confidence one moment at a time.
Year Two
Your baby becomes a toddler, full of opinions, energy, and emotions they can’t always name. We support you through boundaries, big feelings, language bursts, solo play, and growing independence, helping you stay steady when everything feels loud and fast.
Built by parents. Backed by research.
Nurture Days was developed by parents, including our co-founder, a former registered nurse and mum of three, who has spent years supporting families on the front lines and living the emotional weight of new parenthood herself.
We know the fog, the second-guessing, and the quiet hope that someone will say, “you’re doing okay.”
Every message is shaped by real parenting life and grounded in research. Written with care. Sent with heart.
Created by parents, not marketers
Every message is written with empathy, because we’ve lived it – the sleepless nights, the endless questions, and the deep desire to get it right.
Guided by a nurse’s eye
Our co-founder’s healthcare background keeps each tip grounded, practical, and sensitive – never alarmist, always respectful.
Explore further when you’re ready
When you want more detail, you’ll find optional links to trusted sources so you can go deeper with confidence – only when it suits you.
Is Nurture Days for you?
It’s for you if…
- Early parenthood feels heavier than you expected, even when you’re “doing fine”.
- You want support that is written for you and is empathetic to your specific personal circumstances and sensitivities.
- You're expecting a child and you want something calm and grounding alongside practical advice.
- You don’t want more noise, judgement, or endless scrolling.
- You’d value one calm message each day that helps you feel steadier and less alone, without apps or ads.
- You would value small, realistic actions each day that actually fit into real life, not ideal routines.
- You like knowing that if something is weighing on you, you can simply ask and get gentle, personalised support back.
It might not be for you if…
- You’re looking for a full course, rigid schedule, or step-by-step programme.
- You prefer long reads, lots of content, or deep-dive resources every day, rather than recommended links you can read when it suits you.
- You only want baby-development facts, rather than support for you as the parent too.
If you’re unsure, you can start gently. You’re covered by our 14-day happiness guarantee.
Nurture Days plans
Both plans include personalised daily messages, created for your baby’s exact stage and adapted to your family. The only difference is how long you’d like support for.
One year plan
£79.99 £39.99Personalised daily messages for 12 months
- Support tailored from 30 days pre-birth to your child’s third birthday
- Full access to Just Ask for personalised support when needed
- Tone, sensitivities and preferences tailored to you
Two year plan
£149.99 £74.99- Everything in the one-year plan, but continued for two full years
- Ideal for parents who want stable guidance from newborn into toddlerhood
We keep delivery costs predictable and low so we can focus our energy where it matters most: creating emotionally safe, trustworthy support that grows with your family.
Considered your plan? Tell us about you and your baby to get started.
14-day happiness guarantee
If Nurture Days doesn’t feel right for you, let us know within the first 14 days and we’ll issue a full refund.
No guilt. No awkward questions. We want you to feel supported, not stuck.
Your data is protected, your preferences stay private, and your notes are yours alone.
Questions you might be asking
Is this just another parenting newsletter?
No. Nurture Days is not a newsletter. It’s a personalised, one-note-a-day experience tailored to your baby’s age and your preferences, emotionally supportive, grounded in science, and delivered with empathy. No generic tips. No fluff.
How is this different from books, blogs, or parenting accounts?
Parenting books are great, but they don’t show up exactly when you need them. Blogs and social feeds require time and scrolling. Nurture Days sends one relevant, perfectly timed note each day. No chapters to find. No late-night rabbit holes. Just the right thought at the right time.
Why do you ask for details like my baby’s age or my preferences?
Because every parent and every baby is different. By understanding a few basics (like your baby’s age, sensitivities, or parenting preferences), we can shape each message to feel more relevant, more respectful, and more you. No spam. No profiling. Just better support, made personal.
Do I really need this if I already Google a lot or follow parenting accounts?
We totally get it, but more information doesn’t always bring more clarity. It can add comparison stress and noise. Nurture Days cuts through that with calm, stage-matched notes that meet you where you are, one day at a time.
Does this support me too, or is it only about the baby?
Both. Every message is written with you in mind – not just as a parent, but as a person navigating something big. Your wellbeing, emotions, and needs matter just as much as your child’s development.
Is it only for first-time parents?
While Nurture Days is especially supportive for first-time parents, many second- or third-time parents love the reassurance, daily rhythm, and emotional support it offers, especially when life is busier with older siblings.
Can I change my personalisation preferences?
Yes. Your journey will evolve and we’re built to evolve with you. If you want to adjust tone preferences, skip certain topics, or update your baby’s due date to their actual birth date, you can make changes at any time.
When do the messages begin?
Your messages begin either 30 days before your due date, or within 24 hours of sign-up if you’re already beyond that point. From your first message onward, every note will feel timely, calm, and relevant to your stage.
Is there an app I have to download?
No. There’s no app to download and no login to remember, just one helpful message a day, delivered straight to your inbox.
Is there a refund policy if it’s not right for me?
Yes. If Nurture Days doesn’t feel like the right fit, just let us know within the first 14 days of your first daily message and we’ll issue a full refund. No questions, no guilt.
Start Your Journey Here
First, select your preferred plan duration. Then you are ready to begin the onboarding process.
This short form (take about 1 minute to complete) lets us tailor every daily note to your baby’s age, your preferences, and your family setup. It’s how Nurture Days creates daily insights written just for you.